Effective Web Communication

1	It is imperative to make your site easy to read by keeping navigation buttons, font styles and colours, location of graphic elements and logos consistent throughout the site.
2	Navigation should be clear and concise. Avoid hidden navigation and help the reader by keeping the navigation in consistent locations.
3	Readers will scan pages rather than read all the words - make it easy to find the relevant detail on every page.
4	The quality of your message can be enhanced by the stature of your design and any logos. Readers apply more value to messages on sites that appeal to them as professional and well thought out (even if they don't realise it themselves).
5	Research tells us that web visitors get frustrated if they have to "drill" deeper than three levels, or three clicks, to obtain information.
6	Keep your site up to date. Readers want to see fresh and up to date content (so do the search engines).