Targeted Marketing

1	Identify the target groups most likely to buy your product and always keep them in mind.
2	Segment your target groups to allow focused marketing on each of them.
3	Pay attention to what competitor firms are doing in terms of direct marketing and advertising to their customers.
4	Learn more about your customers' preferences and habits for use in future promotions. Ask them for feedback!
5	Review your strategies regularly. If they are not working, change them!